We are entering the era of "Sovereign Content."

For the last decade, content was a commodity. You could hire an agency, give them a keyword, and get a 500-word post. Today, that commodity is worthless. Generative AI has driven the cost of "generic text" to zero.

But there is one asset that AI cannot devalue: Sovereignty.

Sovereign Content is content that draws its value from the authority of the source. It is valuable not because of the words used, but because of who used them. It is the difference between a medical article written by ChatGPT and one written by a Chief Surgeon.

The Paradox: Experts Don't Type

This creates a massive problem for businesses. To rank in the age of AI, you need Sovereign Content from your leaders. But your leaders—the CEOs, CTOs, and Scientists—do not have time to blog.

So, companies default to the "Ghostwriter Gap." They have marketing teams write generic fluff, sign the CEO's name, and wonder why it doesn't rank.

The Solution: Extracting Sovereignty

This is where my friend Raj Khera is attacking the market with his startup, MakeMedia.ai.

Raj realized that you cannot outsource the Expertise, but you can outsource the Extraction. His platform solves the bottleneck by capturing the authentic insights of the leader efficiently. It allows the expert to provide the "Sovereign" raw material (the unique insight) without forcing them to do the manual labor of writing.