About Shashi Bellamkonda

I turn complex tech trends into business revenue. Since 2005, I've been working at the intersection of marketing, technology, and strategy, helping organizations navigate the rapidly evolving digital landscape.

As an Industry Analyst and C-Level Advisor, I focus on cutting through the hype of AI, SaaS, and Enterprise Software. My goal is to provide clarity—offering broad coverage and practical advice that leaders can actually use to drive growth.

I am also the host of the Talking Headless Show, where we dive deep into Analyst Relations and the world of Tech Analysts.

Marketing is often viewed as noise, fluff, or magic. It is none of those things. It is simply misunderstood.

When marketing works, it drives business value. When it fails, it is usually because we focused on the features rather than the benefits.

I have spent my career operating at the intersection of technology and marketing. As a serial CMO who has scaled multiple startups and now as a Principal Research Director at Info-Tech Research Group, I look for the signal in the noise.

I have lived and worked across the globe—from India and Russia to Sweden and the US. That journey taught me that while tactics change, the human need for clarity does not.

What you will find here

This site is a collection of my thoughts on AI, search, and enterprise strategy.

• No Hype: I avoid words like "game changer."

• Business Value: Every post focuses on the "so what" for the business.

• Uncommon Knowledge: I try to look where others aren't looking.

I write to clarify my own thinking. I hope it helps clarify yours too.