Unlocking the Power of AI-Powered Search for Marketers The Knowledge Cutoff Dilemma Many LLMs, especially older models, have a knowledge cutoff date, meaning they cannot access information beyond their training data. This limitation can hinder their ability to provide up-to-date responses, making them less effective for tasks requiring current information. Bridging the Gap: Integration with External Tools To overcome this limitation, modern LLMs often integrate with external search tools or employ built-in functionalities like Retrieval-Augmented Generation (RAG). This integration enables them to access real-time information, ensuring their responses are current and relevant. Real-Time Search Integration: A Spectrum of Approaches Always-On Search Models like Perplexity AI and Google AI Mode continuously search the web, ensuring their responses are always up-to-date. This approach is ideal for tasks requiring real-time data but can introduce l...