Misunderstood Marketing
Insights on marketing strategy and digital transformation

Strategic Bridge-Building: The Future of Analyst Relations

Strategic Bridge-Building: The Future of Analyst Relations

By Shashi Bellamkonda

The mission of Talking Headless is rooted in the belief that when we share our journeys, we elevate the entire industry. Since taking over the show, I have seen firsthand how much wisdom exists within the Analyst Relations (AR) community. We are the strategic facilitators, the storytellers, and the bridge-builders who turn technical complexity into market momentum.

Our February 25th episode is a celebration of this expertise. We are moving beyond the surface to explore how leadership and clear communication drive the next five years of organizational strategy. This isn't just about technology; it is about the people who make the technology understood.

Meet Our Featured Guests

Virve Virtanen

VP of Analyst Relations & Competitive Intelligence, Mitel

Virve is a powerhouse in the AR world, known for her relationship-first philosophy and global strategic perspective. Her career is a roadmap of technology excellence, having held pivotal roles at Microsoft, Nokia, and Mapbox. At Microsoft, she navigated the intricate world of developer ecosystems, while at Nokia, she shaped narratives during some of the most transformative eras in mobile technology. Today at Mitel, she leads global efforts to partner with analysts, ensuring that complex communication infrastructures are positioned with clarity and human impact. She is equally comfortable navigating Silicon Valley mapping as she is leading high-stakes competitive intelligence.

Thomas Wieberneit

Co-Founder & Principal, aheadCRM

Thomas brings over 25 years of international leadership, acting as a vital link between business necessity and technological execution. His track record in the CRM and Customer Experience (CX) industries is marked by a unique ability to guide organizations through the complexities of digital evolution. As a seasoned practitioner with deep roots in development and quality management, Thomas doesn't just talk about strategy—he understands the architecture required to make it work. His work is instrumental for businesses adopting MACH (Microservices, API-first, Cloud-native, and Headless) principles, helping them move toward flexible platforms that genuinely serve the end customer.

A Growing Legacy of Insight

This show is a community gathering. We are building on the insights from previous episodes—from the nuances of headless CMS architecture to the rise of AI in market analysis. Each conversation adds a new layer to our collective understanding of where the industry is headed.

🌟 Block Your Calendar: Wednesday, February 25th @ Noon ET

The LinkedIn Live link will be shared on February 20th. Don't miss this opportunity to learn from the best in the business.

Catch up on our journey so far and find inspiration in our Talking Headless YouTube Playlist.


References: