Marketing, decoded · Updated weekly
The ideas behind the marketing that actually moves markets.

Analyst relations, positioning, and AI — written plainly for the people who have to make the decisions.

Written by Shashi Bellamkonda
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More Posts

The One Signal C-Suites Trust More Than AI.

Shashi Bellamkonda · January 18, 2026

The Most Misunderstood Signal in B2B Buying

There is a massive misconception in modern marketing: that more content equals more trust.

In 2026, the opposite is true. With AI generating infinite content, buyers are overwhelmed. They don't need another whitepaper; they need a verdict.

This is where marketers often get Analyst Relations (AR) wrong. They view AR as a vanity play—a way to get a dot on a chart. But to the C-Suite buyer, the analyst is not a marketer; they are an insurer.

"Analyst credibility is the ultimate signal for C-suite trust, pipeline acceleration, and product validation."

I am joining Sneha Kapoor (Kea Company) to debunk the myths surrounding AR and discuss why it is the "Credibility Edge" in a noisy market.

The Details:
Sunday, February 1, 2026
9:30 AM ET | 8:00 PM IST

Thank you to Garima Aneja and WIPM for hosting this necessary conversation.

Stop treating AR like PR. Learn how to use it for revenue.

Register for the Session
Shashi Bellamkonda

Marketing and analyst relations practitioner. Writing about the ideas behind the marketing that actually moves markets in technology. Views are my own.

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