Misunderstood Marketing - : The One Signal C-Suites Trust More Than AI.

The Most Misunderstood Signal in B2B Buying

There is a massive misconception in modern marketing: that more content equals more trust.

In 2026, the opposite is true. With AI generating infinite content, buyers are overwhelmed. They don't need another whitepaper; they need a verdict.

This is where marketers often get Analyst Relations (AR) wrong. They view AR as a vanity play—a way to get a dot on a chart. But to the C-Suite buyer, the analyst is not a marketer; they are an insurer.

"Analyst credibility is the ultimate signal for C-suite trust, pipeline acceleration, and product validation."

I am joining Sneha Kapoor (Kea Company) to debunk the myths surrounding AR and discuss why it is the "Credibility Edge" in a noisy market.

The Details:
Sunday, February 1, 2026
9:30 AM ET | 8:00 PM IST

Thank you to Garima Aneja and WIPM for hosting this necessary conversation.

Stop treating AR like PR. Learn how to use it for revenue.